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Happy Accidents Serendipity in Major Medical Breakthroughs in the Twentieth Century Description | Details | Press |
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Description
A Forbes.com Must-Read Book for the Chastened CEO
What do penicillin, chemotherapy drugs, X-rays, Valium, the Pap smear, and Viagra have in common? They were each discovered accidentally, stumbled upon in the search for something else. In the 1990s, Pfizer had high hopes for a new drug that would boost blood flow to the heart. As they conducted trials on angina sufferers, researchers noted a startling effect: while the drug did not affect blood flow to the heart, it did affect blood flow elsewhere! Now over 6 million American men have taken Viagra. Winston Churchill once said, "Men occasionally stumble across the truth, but most of them pick themselves up and hurry off as if nothing has happened." Within the scientific community, a certain stigma is attached to chance discovery because it is wrongly seen as pure luck. Happy accidents happen every day, but it takes intelligence, insight, and creativity to recognize a “Eureka, I found what I wasn't looking for!” moment and know what to do next. In discussing medical breakthroughs, Morton Meyers makes a cogent, highly engaging argument for a more creative, rather than purely linear, approach to science. It may just save our lives!
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